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Introduction about this course

Unit 1 What Is News ?

Part 1 Discussion

I. What is news?

II. Why do we need news?

Part 2 Words Study

I. words in the text

II. supplement

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Part 3 Text Study

I. What draw people to the media?

II. What were reported by early day journalists?

III. Who are Day, Bennett, Pulitzer, Hearst? What did  they do in the modern journalism development?

IV. How does the definition of “news” evolve in  history? Why?

V. What are the general guidelines of news at any given  time?

Part 4 Knowledge Extension

I. Qualities of excellent journalists

II. Elements of excellent reports

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Unit 2  What Is Communication ?

Part 1 Discussion

I. What is communication?

II.What is the function of communication?

Part 2 Words Study

I. Words in the text

II. Supplement

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Part 3 Text Study

I. What role can communication play in human society ?

II. How does this book define communication ?

III. What causes communication problems ?

IV. What are the four levels of the communication  process ?

V. What’s the role of communication model ?

Part 4 Knowledge Extension

I. Some famous experts & scholars & their  achievements

II. Types of Communication

III. Communication  Models

IV. Some Famous Theories about Effects Studies

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Practice Project 1：News English Techniques

Part 1 Headlinese of English News

I.    Omission

II. Tenses

III. Voices

VI. Punctuations

Part 2 Words in the headlines

I.    Short Form Words

II.  Initials

III. Abbreviations

VI. Journalistic coinages

Part 3 Headlines Editing Practice

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Unit 3  Newspapers

Part 1 Discussion

I. Name some famous foreign newspapers

II. What are the advantages & disadvantages of newspaper?

Part 2 Words Study

I.    Words in the books

II. Supplement

Part 3 Text Study

I. What can we get from the newspaper？

II. What is the first known form of distributed  written information?

III. What is the first newspaper published in America?

IV. What were the first 4 newspapers in America?

V. Why had newspaper been scarce in Europe, America  and many other continents before mid-15 A.C.?

VI. How did printing technology develop and what did  it lead to ?

VII. Will newspaper be overcome by the use of the  Internet?

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Unit 4  Book & Magazine

Part 1 Discussion

I. Why do we need books in the era of TV &  internet?

II. What kind of magazine do you like? Why?

III. How can a magazine survive and succeed in the  competition of multi-media communication?

Part 2 Words Study

I.    Words in the books

II.  Supplement

Part 3 Knowledge Extension

I. Book Categories

II. Book Publishers

III. American Magazines

IV. Britain Magazines

V. Famous Persons

Part 4    Text Study

I. Questions about Book:

1. What can you learn from the first 2 paragraphs ?

2. Why are there so many titles or editions published  annually every year?

3. Which publishing houses dominate more than 1 most  lucrative areas of the book publishing ?

4.What are the greatest expenses of producing a book?

II. Questions about Magazine:

1. What were the main contents of early periodicals ?

2. What difficulties of distribution did English  publication of periodicals face at early time?

3. Which magazine published in first advertisement?  When?

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Practice Project 2：English Interview Invitation Letter

Part 1 Examples from the media industry

Examples from Chongqing Times

Part 2 Simulation of writing

Take the foreign teacher in CTBU as the interviewee  and design and write the invitation letter.

Part 3 Group Discussion

Find out the basic & important information  elements and recommend the best letter.

Part 4 Review & Summary

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 Examination Week

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Unit 5  Film & Radio

Part 1 Discussion

I. Are you a regular moviegoer? Why?

II. What kind of radio station is your favorite? Why?

Part 2 Words Study

I. Words about film

II. Words about radio

Part 3 Knowledge Points

I.    Major Film Studios in  America

II.  Big Broadcasting  Company

Part 4   Text Study

I. Questions about Film:

1. What are the greatest costs for producing a film?  How to play against it?

2. How are films able to be shot outside Hollywood  backlot?

3. What is the basic change in the production  structure of the major studios? How did it happen?

4. What is “package”? How does it work in film making?

II. Questions about Radio:

1. What is talk station? What is music station?

2. What is “format”? Can a radio station attract all  the listeners?

3. How do radio stations make profits?

4. How many major types of formats are there in  America?

5. How do radio station executives decide on a format?  What does “narrowcasting” mean?

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Unit 6  TV

Part 1 Discussion

I. What are the characteristics of TV?

II. What are the advantages & disadvantages of TV  as a medium?

III. What are the impacts of TV on human society?

Part 2 Words Study

I. Words in the books

II. Supplement

Part 3 Knowledge Extension

I. Some of the First Major News Broadcasts

II. Famous Journalists & Anchors

Part 4   Text Study

I. Which talents does TV news program need?

II. What are the characteristics of TV news production  compared with newspapers & magazines?

III. Why do broadcast newswriters emphasize timeliness  above all other news values?

IV. What are the three additional criteria that distinguish broadcast news  from print news?

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Practice Project 3：English Interview

Part 1 Introduction of the interviewee

The teacher introduces the foreign guest and the  foreign guest does a simple self-introduction. All the class welcome the  foreign guest to come to accept our interview.

Part 2 Interviewing the interviewee

The student presenter organizes the interviewing  activities. The class put forward their  prepared questions and  communicate with the foreign guest.

Part 3 Summary

The teacher summarizes the whole interview and the  class thank the foreign guest for his coming.

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Unit 7  Internet

Part 1 Discussion

I. How many hours do you spend everyday surfing on the  Internet? Why do your do that?

II. Does it influence your life? How?

III. What are the advantages & disadvantages of  Internet?

Part 2  Words Study

I. Words in the books

II. Supplement

Part 3 Knowledge Extension

I. New Media Features

II. New Media Forms

III. New New Media

IV.  New Media Defects

Part 4   Text  Study

I. What was the first communication in Internet history?

II. What is the Internet ?

III. How does the Internet develop?

IV. What is TCP/IP ?

V. What is the difference between the Internet and the  WWW ?

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Practice Project 4：English News Editing & Translation

Part 1 Precondition of Editing & Translating

I. Be familiar with the news sources

II. Be familiar with the professional terms

III. Be familiar with the news backgrounds

IV. The ability to scan the news materials

Part 2 Process of Editing & Translating

I. Fast reading and understanding

II. Translating and Editing

Part 3 Skills of Editing & Translating

I. Truth of the information

II. Expression of the News Contents

Part 4 Practice of Editing & Translating

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Unit 8  Propaganda

Part 1 Discussion

 What is “propaganda”?

Part 2 Words Study

Part 3 Knowledge Points

I. Types of propaganda  II. Fields III. Forms

Part 4 Text  Study

I. What is propaganda ?

II. How to differentiate propaganda from “normal”  communication ?

III. Does the propaganda contents have to be untrue ?

IV. What is the function of propaganda’s  characteristic of volume?

V. How can propaganda become a mighty weapon in war?

VI. How can educational system work as a kind of  propaganda?

Part 5 Knowledge Extension

Propaganda Strategies

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Unit 9  Advertising

Part 1 Discussion

What is Advertising?

Part 2 Words Study

Part 3 Text Study

I. What types of advertising are available in the  market?

II. What is advertising agency? What is advertiser?

III. How can you differentiate various ads agencies?

IV. What is “media buying services”?

V. How do direct-marketing agencies work?

VI. How do manufacturers choose agencies?

Part 4 Knowledge Extension

I. Types of Advertising

II. Roles of Advertising

III. Functions of Advertising

IV. Five Players of Advertising

V. Evolution of Advertising

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 Review

教材名称、

出版社、出版时间、版次

《新闻与传播学专业英语》（第2版）

中南大学出版社

2010年8月第2版

教学目标与

教学质量标准

（知晓、识记、理解、掌握、应用、熟练应用、综合应用，创新思考与应用等）

第一章  什么是新闻  Unit 1  What Is News ? 

使学生掌握新闻的定义及其发展过程中的主要流变。

第二章  什么是传播  Unit 2  What Is Communication ? 

使学生掌握传播的定义、主要类型与模式。

实践项目(一)：新闻英语技巧

使学生了解和掌握一些新闻英语中常见的语法规律和运用技巧。

第三章  报纸  Unit 3  Newspapers

使学生熟悉了解世界报业发展的简史，了解美国和英国的著名大报。

第四章  图书和杂志  Unit 4  Book & Magazine

使学生了解图书出版业的概况与世界期刊杂志的发轫与演革。

实践项目(二)：英文采访邀请函

使学生掌握简单英文采访邀请函的撰写要点和规律。

第五章  电影和广播  Unit 5  Film & Radio

使学生了解电影和广播业的概况与发展。

第六章  电视  Unit 6  TV

使学生了解电视新闻组织中的人力资源构成和电视新闻制作的概况标准。

实践项目(三)：英语新闻采访

使学生实践体验如何用英语进行简单的新闻采访以及辅助汉语新闻报道。

第七章  互联网  Unit 7  Internet  

使学生熟悉和了解因特网的产生与发展现状。

实践项目(四)：英语新闻编译

使学生了解和掌握一定的新闻编译技巧，特别是能够把英语新闻稿件编译处理为汉语新闻稿件。

第八章  宣传  Unit 8  Propaganda

使学生掌握宣传的定义、类型和功能影响。

第九章  广告  Unit 9  Advertising

使学生掌握广告的定义、类型、作用、功能及主要参与者。

教学重点

与

教学难点

第一章  什么是新闻  Unit 1  What Is News ? 

新闻史上具有代表性的新闻定义、报纸与人物，优秀记者应具备的素质和优秀新闻稿的要素。

第二章  什么是传播  Unit 2  What Is Communication ? 

不同传播类型之间的异同比较、传播模式的功能与作用。

实践项目(一)：新闻英语技巧

英语新闻标题的编辑技巧与英语新闻消息的基本结构。

第三章  报纸  Unit 3  Newspapers

媒介技术进步对世界报业发展的推动和影响，英美报业的基本格局。

第四章  图书和杂志  Unit 4  Book & Magazine

图书出版业中垄断局面的形成与英美早期期刊杂志的发展。

实践项目(二)：英文采访邀请函

英文采访邀请函的基本信息要素，采访邀请函与采访提纲的区别。

第五章  电影和广播  Unit 5  Film & Radio

电影制作在运作模式上出现的变化和趋势。

第六章  电视  Unit 6  TV

时效、信息和音视频等对电视新闻的独特影响。

实践项目(三)：英语新闻采访

现场听力技巧和口语表达以及如何运用多种手段提取和完善采访信息。

第七章  互联网  Unit 7  Internet  

英特网与万维网的联系和区别以及各种新媒体。

实践项目(四)：英语新闻编译

如何更好地使用英语辅助汉语新闻采访与稿件写作。

第八章  宣传  Unit 8  Propaganda

宣传与传播的关系，白色宣传、灰色宣传与黑色宣传的区别。

第九章  广告  Unit 9  Advertising

广告的定义和主要类型。

教学方法

     教学方法主要有：学生展示法、音视频观摩法、讨论法、讲授法、案例分析法、实战演练法等。主要强调四个结合：理论与实作相结合，学生展示与教师讲授相结合，课堂音视频阅听与课后专业文献阅读相配合，业界案例分析与身边新闻传播实践相结合。

教学手段

围绕新闻传播学的基本理论和专业常识，以专题为单元，通过“学生值日新闻播报”、“英语新闻视听训练”、“学生讨论”、“教师讲授”、“实践操练”等手段和环节积极调动学生的学习自主性和参与性，强调知识的实际运用能力，综合培养学生听说读写译专业材料、双语辅助新闻传播研究与实践的能力。

参考书目

及文献（或

网络教学资源）

一、参考书目

1、展江、李青藜、李欣人编著：《新闻传播学专业英语教程》，中国人民大学出版社，2003年7月。

2、赵树旺、栗文达、白杨编著：《新闻传播学专业英语》，中国传媒大学出版社，2015年1月。

3、严怡宁：《新闻传播专业英语》，华中科技大学出版社，2011年12月。

4、张全义编著：《实用新闻英语》，浙江大学出版社，2005年3月。

5、John Vivian：《The Media of Mass  Communication——大众传媒》，北京大学出版社，2005年1月。

6、Joseph Straubhaar，Robert LaRose：《Media Now——今日媒介：理解媒介、文化与技术》影印版，清华大学出版社，2004年10月版。

7、Stanley J.Baran，Dennis K. Davis：《Mass Communication Theory：Foundations，Ferment and Future——大众传播理论：基础、延展与未来》，清华大学出版社，2003年9月版

8、Stephen W. Littlejohn：《Theories of Human  Communication——人类传播理论》，清华大学出版社，2003年9月

9、William Wells，John Burnett，Sandra Moriarty：《Advertising Principles  and Practice》(sixth edition)，中国人民大学出版社，2005年2月。

10、Terry Flew：《New Media》（Fourth Edition），Oxford University Press，2014。

二、案例材料

音视频阅听材料以最新的英语新闻视频和经典的英文歌曲、电影对白、广告为素材，实作训练以业界记者编辑提供的真实案例为素材。

三、阅读材料

阅读材料以教材上的课文为主，辅以英文报纸网站上的新闻。

四、网络教学资源

主要是以中央电视台网络平台上的音视频新闻为资源。

考试考核方式

（含期中考试、

测验、作业）

平时成绩占课程总成绩40%，期末成绩占课程总成绩60%。

平时成绩基本构成：1、英语新闻播报（25%）；2、期中闭卷考试（25%）；3、采访提纲撰写（25%）；4、新闻稿编译（25%）。

平时最终成绩由平时成绩 + 课堂主动发言及考勤分数（旷课一次5分、迟到一次1分、请假三次1分、课题踊跃加1分到3分）。

期末闭卷考试。

其他内容

学习要求：

1、提高英语运用的兴趣与自信心；Happy

2、掌握一定的学习方法，培养良好的学习习惯；Methods

3、从英文的角度了解与熟悉专业常识，提高专业英语素养；Professional

4、态度认真，尽力而为，重在平时。 Habit

课程模式：

1、学生展示（视频短片）

2、听力热身（结合口语）

3、专题学习（讨论；词汇学习；专题知识）

4、阅读理解（快速阅读）

5、新闻英语（会读、会采、会写、会编译）